Initiated by art teachers and practitioners, the art space in 61 Visayas Avenue opened last May 2012 with a different name. In December 2012, the space is renamed vMeme Contemporary Art Gallery along with new programming and curatorial directions. It now carries artworks by artists-advocates.
The gallery represents a mix of seasoned, midcareer and emerging artists who incorporate various advocacies in their art practice. Some of these artists are known to support causes such as environmental concerns, human rights, gender, indigenous rights, culture, heritage, children’s rights, Filipino diaspora and the likes. Most works tackle contemporary issues and experiment on innovative forms and hybrids.